One of the most critical aspects of running a business is marketing. Marketing encompasses every customer related task from creating awareness to customer satisfaction and retention. These days, marketing has become a complex and sophisticated function with the introduction of Search Engine Marketing.

Does my business need a website? What about the search engines? Should I advertise my business online? The fact is, these web marketing methods are becoming a must as more and more businesses and consumers use the internet to find where to conduct business.

Pay per click (PPC)

Pay per click (PPC) advertising is the most effective way of attracting targeted customers and converting leads to sales. PPC advertising is a form of online search engine marketing in which ads for your website are placed on search engines and/or their partner sites. When someone searches for a keyword or phrase that you specify as relevant to your site, your ad will appear on the search engine results page.

The position in which your ad appears for that search depends on several factors. The most basic factor is the maximum bid that is set for each particular keyword or phrase. The maximum bid is the amount you've specified in the ad campaign as the most you're willing to pay if someone were to click on your ad as a result of their search.

Remember, you are only charged for the ad when someone clicks on it and is taken to your website. Another major factor determining your bid placement is "keyword competition" which essentially means the number of advertisers bidding on that particular keyword or phrase. Each major search engine determines ad position in their own way using complicated formulas to determine which are "the best" or "most relevant" ads to display when someone performs a search. Since it's in the search engine's best interest to serve relevant ads, these formulas are usually very accurate.

The process of creating campaigns, ad groups, selecting keywords and writing ad copy is usually where people have problems. Bug-Eyes has developed a website marketing program which takes the hassle out of your online marketing. We can manage your entire PPC marketing campaign using the top search search engines available: Google, Yahoo!, and Microsoft Live. If you are looking to market your business online, we can help. For more information on our search engine marketing program, please feel free to e-mail or call us.

How It Works

Your pay-per-click campaign goes through several phases and includes the following:

• PPC account creation
• Initial research and planning
• Competitor and market analysis
• Creation of the campaign
• Creation and deployment of bid rules for each campaign
• Creation of ad variants
• Campaign Launch
• Initial keyword click analysis (after 30 days)
• Keyword modification and tuning
• Monthly PPC results reports
• Monthly or Quarterly keyword modification and tuning

Unlike many of our competitors, Bug Eyes’ PPC management fees are not based upon your monthly PPC campaign budget. Many PPC management companies tie their management fees to the campaign budget. This practice has been known to cause an unnecessary increase in your monthly expenditure by inflating click costs and counts. The table below outlines the very simple pricing model for our pay-per-click management services:

PPC Basic Package

Bug Eyes offers a basic pay-per-click management package designed to give your website a boost in traffic. Our basic PPC package includes the following features:

• Initial research and planning
• Competitor and market analysis
• Single domain PPC campaign creation
• Up to 2 ad variants
• Up to 10 keywords per ad variant
• Geographic targeting of ad campaign
• Monthly campaign cost/performance reports
• Initial keyword modification and tuning – Quarterly thereafter
• Contract term: 1-year

PPC Pro Package

For optimal pay-per-click management, we recommend our PPCPro Package. This package includes the following features:

• Initial research and planning
• Competitor and market analysis
• Up to 2 domain PPC campaign creation
• Up to 6 ad variants
• Up to 25 keywords per ad variant
• Geographic targeting of ad campaign
• Monthly campaign cost/performance reports
• Monthly keyword modification and tuning
• Contract term: 1-year

* Package price does not include campaign budget costs.

Our Search Engine Marketing and PPC specialists are ready to guide you through the process of getting your website advertising on the internet. If your business currently does not have a website or you're in need of a new look, please see our web design page.